By Responsive web designing (Mobile adaptive web designing), the design adjusts itself, after sensing the device width its being viewed in, according to that respective screen size, and changes the way it presents the content, lashing away the need to scroll side-ways.
The advent of affordable Android mobiles and Tablet PCs has rewritten the user behavior pattern. More than 50% of the internet is browsed via these new comers, eventually increasing the need for a more comfortable website viewing experience for the mobile users. The new technology, with the coming of HTML5 and CSS3, has helped website designer community to pop-up with Mobile adaptive web designing, or technically, Responsive web designing to the foray.
The first reason being it is ‘Google friendly’. Already Google is penalizing the fixed type websites by designating mobile adaptive websites as ‘Mobile friendly’ in its mobile search results, and, ranking them first to show up in the search results. So, if you want to be found, you will have to be ‘Mobile friendly’
Secondly, it is crucial to have a ‘Mobile friendly’ website, as most browsing - whether search for product, services or info – happens in smart phones & tablets. So, if you do not want to be left behind from your peers, you got to have a ‘Mobile friendly’' website. It is where online business is happening.